Resources
Brand kit
The wordmark, the mark, the colours and the images, ready to download.
The idea#
Everything in Crest is cut at a waterline. The wordmark is set in Archivo at its widest and cut halfway up its x-height: the lower half is the base and stays put, the upper half is the crest and lifts. Wherever the crest clears a line, it turns spray orange. The same cut runs through the app's chart, where the waterline is the fixed rate.
Using the wordmark#
- Keep the gap between the halves. It is the logo, not a printing fault.
- Use ink on foam, or foam on sea or night. Use spray for the crest half only, never for the whole word.
- Leave clear space around it of at least the height of its x.
- Don't redraw, outline, stretch or rotate it, and don't set it in another typeface.
Type#
| Use | Face | Setting |
|---|---|---|
| Wordmark and display | Archivo | Weight 760–820, width 112–125 |
| Text | Archivo | Weight 400–650, width 100 |
| Numbers and code | DM Mono | Regular and Medium, tabular figures |
Both are open fonts under the SIL Open Font License.
Colours and files#
Sea#1a35cfThe instrument, the overview, the mark
Deep#0a1647Depth under the sea, code
Night#050918Risks and the footer
Foam#f2eee3Paper: the app and the docs
Spray#ff6436What clears the line; long crest
Spray ink#c2360fSpray as text on foam
Sky#a9bbffThe fixed-rate line; short crest
Ink#0b1030Type and print shadows
